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John Grinder Review of Going Mental

“Jakob Loevstad is a full contact cage fighter, and one who apparently is very good at what he does. This is a world that few of us will ever experience directly. However Jakob is not simply some extraordinarily quick, balanced, strong, aggressive fighter, he has worked out, with a little help from his friends, that his ability to perform in this extreme environment is a function of a lot more than the obvious advanced physical requirements and special set of skills that are a prerequisite in the cage. This makes his lively, sometimes outrageous, narrative of his adventures particularly interesting.

While there is much in what Jakob writes that I would challenge - even the title Going Mental contains what is for me the entirely objectionable Cartesian split that much the work that I have done in creating and developing NLP has designed to challlenge. Consider, however the context - while I could well be wrong, I doubt that many of the professional full contact fighters concern themselves about such philosophical issues as the possibility of objectivity, the distinction between reality and experience, the issue of whether life has meaning or is it that we simply create the meaning in our lives, Jakob does. And this makes for a lively insight into this very special world.

For years, psychologists have attempted to classify Neuro Linguistic Programming (NLP) as a part of psychology, and I have refused this classification. Psychology has as its focus, the AVERAGE performance of various populations - who gives a damn about average performance; NLP (especially New Code NLP) has as its focus the extraordinary, the genius, in whatever field of endeavor. Here is a narrative about its consequences embodied in a cage fighter - have a look - the patterns are perfectly applicable to what you do as well as what Jakob does.”

John Grinder, co-creator of NLP

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